{"id":71182,"date":"2020-07-21T21:10:38","date_gmt":"2020-07-21T21:10:38","guid":{"rendered":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/"},"modified":"2024-09-01T00:14:57","modified_gmt":"2024-09-01T00:14:57","slug":"oglethorpe-wins-international-digital-marketing-awards","status":"publish","type":"news","link":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/","title":{"rendered":"Oglethorpe wins international digital marketing awards"},"content":{"rendered":"<p>Oglethorpe is the recipient of three <a href=\"https:\/\/avaawards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 AVA Digital Awards<\/a>, presented annually by the Association of Marketing and Communication Professionals (AMCP), for the following projects:<\/p>\n<ul>\n<li><a href=\"https:\/\/oglethorpe.edu\/flagship50\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flagship 50<\/a> &#8211; Category of Digital Marketing \/ Marketing, Digital \/ Integrated Marketing <em>(Platinum)<\/em><\/li>\n<li><a href=\"https:\/\/www.oglethorpe.edu\" target=\"_blank\" rel=\"noopener noreferrer\">好色先生TV Homepage<\/a>\u00a0&#8211; Category of Web-Based Production \/ Web Element \/ Home Page <em>(Gold)<\/em><\/li>\n<li>&#8220;<a href=\"https:\/\/youtu.be\/W1Jc4ghPJpw\" target=\"_blank\" rel=\"noopener noreferrer\">This is Oglethorpe<\/a>&#8221; video &#8211; Category of Web-based production \/ Short form web video less than 3 minutes <em>(Gold)<\/em><\/li>\n<\/ul>\n<p>AMCP is an international organization of thousands of production, marketing, communication, advertising, public relations, and free-lance professionals. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work evaluated includes audio and video productions, interactive social media sites, websites and their featured interactive components like video, animation, blogs, and podcasts, as well as other forms of user-generated communication.<\/p>\n<p>Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. This year, there were 2500 entries from throughout the U.S., Canada, and 23 other countries. Sixteen percent of the entries won Platinum, the top award, and about 21 percent the Gold Award. Approximately 8 percent were Honorable Mention winners.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-33361\" src=\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Flagship-50-logo-3-300x181.jpg\" alt=\"\" width=\"300\" height=\"181\" \/>Launched in 2018, Flagship 50 is the first-in-the-nation merit scholarship program in which Oglethorpe matches the in-state flagship institution tuition for all 50 states, for qualified students. The project included the idea conception for the program, naming and branding, website writing and development, print collateral, media pitching, radio and a comprehensive, targeted digital campaign. Oglethorpe&#8217;s University Communications is credited with the conception, strategy, branding, website and collateral development, and media relations. Atlanta firm <a href=\"https:\/\/vertdigital.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vert Digital<\/a> partnered on creative assets and media buying for the digital campaign.<\/p>\n<p>Oglethorpe&#8217;s new website homepage is a mobile-first design, content-rich, and ADA accessible. Deeper pages are being redesigned and launched on a rolling basis.\u00a0 University Communications is credited with the overall concept, IA, copy writing, and photography, and Vert Digital with design and development.<\/p>\n<p>&#8220;This is Oglethorpe&#8221; is a short video designed to be shown at the start of prospective student campus visit programs. Since a campus tour cannot\u00a0 show a complete picture of life at the university, the video helps to highlight Oglethorpe&#8217;s diversity of people and activities on campus throughout the year. Oglethorpe&#8217;s University Communications and <a href=\"https:\/\/www.mixedbagmedia.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixed Bag Media<\/a>\u00a0collaborated on all aspects of the project.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"This is Oglethorpe\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/W1Jc4ghPJpw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n","protected":false},"author":8,"featured_media":71185,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[4565],"tags":[],"news_category":[],"class_list":["post-71182","news","type-news","status-publish","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oglethorpe wins international digital marketing awards - 好色先生TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oglethorpe wins international digital marketing awards - 好色先生TV\" \/>\n<meta property=\"og:description\" content=\"Oglethorpe is the recipient of three 2020 AVA Digital Awards, presented annually by the Association of Marketing and Communication Professionals [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"好色先生TV\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-01T00:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/\",\"url\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/\",\"name\":\"Oglethorpe wins international digital marketing awards - 好色先生TV\",\"isPartOf\":{\"@id\":\"https:\/\/oglethorpe.edu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg\",\"datePublished\":\"2020-07-21T21:10:38+00:00\",\"dateModified\":\"2024-09-01T00:14:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage\",\"url\":\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg\",\"contentUrl\":\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg\",\"width\":800,\"height\":800,\"caption\":\"AVA Digital Award Winners 2020 logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oglethorpe.edu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oglethorpe wins international digital marketing awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oglethorpe.edu\/#website\",\"url\":\"https:\/\/oglethorpe.edu\/\",\"name\":\"好色先生TV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oglethorpe.edu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oglethorpe.edu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oglethorpe.edu\/#organization\",\"name\":\"好色先生TV\",\"url\":\"https:\/\/oglethorpe.edu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oglethorpe.edu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/02\/Frame-1.png\",\"contentUrl\":\"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/02\/Frame-1.png\",\"width\":1220,\"height\":100,\"caption\":\"好色先生TV\"},\"image\":{\"@id\":\"https:\/\/oglethorpe.edu\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oglethorpe wins international digital marketing awards - 好色先生TV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/","og_locale":"en_US","og_type":"article","og_title":"Oglethorpe wins international digital marketing awards - 好色先生TV","og_description":"Oglethorpe is the recipient of three 2020 AVA Digital Awards, presented annually by the Association of Marketing and Communication Professionals [&hellip;]","og_url":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/","og_site_name":"好色先生TV","article_modified_time":"2024-09-01T00:14:57+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/","url":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/","name":"Oglethorpe wins international digital marketing awards - 好色先生TV","isPartOf":{"@id":"https:\/\/oglethorpe.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage"},"image":{"@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg","datePublished":"2020-07-21T21:10:38+00:00","dateModified":"2024-09-01T00:14:57+00:00","breadcrumb":{"@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#primaryimage","url":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg","contentUrl":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/08\/Graphics-preview-image-2020.jpg","width":800,"height":800,"caption":"AVA Digital Award Winners 2020 logo"},{"@type":"BreadcrumbList","@id":"https:\/\/oglethorpe.edu\/news\/oglethorpe-wins-international-digital-marketing-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oglethorpe.edu\/"},{"@type":"ListItem","position":2,"name":"Oglethorpe wins international digital marketing awards"}]},{"@type":"WebSite","@id":"https:\/\/oglethorpe.edu\/#website","url":"https:\/\/oglethorpe.edu\/","name":"好色先生TV","description":"","publisher":{"@id":"https:\/\/oglethorpe.edu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oglethorpe.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oglethorpe.edu\/#organization","name":"好色先生TV","url":"https:\/\/oglethorpe.edu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oglethorpe.edu\/#\/schema\/logo\/image\/","url":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/02\/Frame-1.png","contentUrl":"https:\/\/oglethorpe.edu\/wp-content\/uploads\/2024\/02\/Frame-1.png","width":1220,"height":100,"caption":"好色先生TV"},"image":{"@id":"https:\/\/oglethorpe.edu\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/news\/71182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":0,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/news\/71182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/media\/71185"}],"wp:attachment":[{"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/media?parent=71182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/categories?post=71182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/tags?post=71182"},{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/oglethorpe.edu\/wp-json\/wp\/v2\/news_category?post=71182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}